What are you looking for?

The main activity at BELFAIR is trading with other practice enterprises (B2B) and registering personal purchases (B2C) of trainees or visitors.

The exhibitors use contemporary tools to register their sales. They enter their orders directly in an ERP system or in the Trade Fair Point-of-Sale (cash registration system). They use modern tools during the sales pitches and present their range and/or promotions in an original way to their customers.

Since the practice enterprise is a concept of learning by doing, virtual money is used and the goods are not really shipped. However, all payments are made in banking software and the entire document flow is completed.

Sales Pitch

Phase 1: Pre-selection with videos

The first step in the contest is a pre-selection round in which you provide us with the “Sales Pitch” you would like to present at BELFAIR. Send your video (60 seconds maximum) by February 1st to: belfair2026@cofep.be. Make sure your video is creative, compelling and professional. The evaluation criteria can be found in the competition guidelines on the Registration page, so you know exactly what to expect when making your video.

Phase 2: Evaluation

To qualify for the live final at BELFAIR, your video must achieve a minimum score of 15/20. All participants will be informed before February 15th.

Phase 3: Live final at BELFAIR

During the final, the selected candidates will have the opportunity to present their existing sales pitch (maximum 60 seconds) live to the jury. The five teams with the best results in the final will receive a “golden ticket” during the day. This means that they will be expected on stage at the awards ceremony. Each day, our jury will select 5 winners for this competition.

Mystery Shopping

Phase 1: Preparation

Practice through role-plays with your colleagues and trainers. Also, develop clear procedures for welcoming customers, referring to a seller, presenting your practice enterprise, presenting your offer / promotion and registering orders.

Phase 2: Evaluation during BELFAIR

During the trade fair, exhibitors will be visited several times by mystery shoppers. You will not know in advance who they are, nor will you know afterwards whether a customer was a mystery shopper or not. Stay sharp! Mystery shoppers evaluate exhibitors based on clear criteria. Belgian exhibitors are evaluated in their mother tongue, foreign exhibitors in English.

Phase 3: Announcement of winners

Within this competition, the jury selects the finalists. The top 5 will receive a ‘Golden Ticket’ at the fair and will be expected on stage during the award ceremony.

Mascot

Phase 1: Identification

When you register at the COFEP desk, you will receive a unique number and a QR code. Be sure to attach it to your outfit in a highly visible way.

Phase 2: Vote recruiting

Encourage visitors and other exhibitors to vote for you. To cast a valid vote, they must scan the QR code and choose your number.

Phase 3: Announcement of winners

The excitement builds throughout the day, and during the closing ceremony we will announce the mascots with the most votes. This means you will be expected on stage during the awards ceremony.