General information
What is BELFAIR ?
BELFAIR is the annual Belgian trade fair for PE’s, organized by COFEP. It is usually one of the largest PE trade fairs in Europe. At a traditional BELFAIR we welcome more than 230 exhibitors and 2500 visitors, spread over 2 days. The exhibitors are PE’s from secondary education, higher education and adult education.
Where and when will the next edition of BELFAIR take place?
The 2025 edition will take place on 20 and 21 Mars in the Xpo Kortrijk.
Why should you be a part of BELFAIR?
- It is your chance to present your range to a live audience.
- You can test out your procedures.
- You get to know other practice enterprises and can establish collaborations.
- You have a stack of orders to process after the trade fair.
How to contact the organising committee?
Send an e-mail to belfair2025@cofep.be. During the fair, you can also visit the COFEP reception, near the entrance.
Participation
Where do I find the guidelines?
You can download them from the Registration page.
Where do I find the program?
How can I prepare for my participation?
Perfect preparation is a must for a successful trade fair experience.
Do you want to prepare yourself as a seller at the trade fair?
Then check out the FAQ in the “Guidelines for Sales” section.
Would you like to prepare yourself as a buyer at the fair?
You can find all the tips and tricks you need in the FAQ – “Guidelines for Purchases”.
However, we also have 3 handy posters to use when preparing for your trade show participation.
What do you do before the fair?
What do you do during the fair?
What do you do after the fair?
How can I prepare my participation in the Sales Pitch?
What is theSales Pitch at the BELFAIR?
Sales Pitch
Phase 1: Pre-selection with videos
The first stage of the competition is a pre-selection phase in which you provide us with the “Sales Pitch” you would like to present to BELFAIR.
- Send your video (60 seconds maximum) by February 1st to: belfair2025@cofep.be.
- Make sure your video is creative, convincing and professional.
- The exact evaluation criteria will be published on this website in due course, so you know exactly what to expect when making your video.
Phase 2: Evaluation
In mid-February, all videos will be judged. To qualify for the live final at BELFAIR, your video must achieve a minimum score of 15/20.
Phase 3: Live final at BELFAIR 2025
During the final, the selected candidates will have the opportunity to present their existing sales pitch (maximum 60 seconds) live to the jury. The five teams with the best results in the final will receive a “golden ticket” during the day. This means that they will be expected on stage at the awards ceremony. Each day, our jury will select 5 winners for this competition.
The following questions must be answered:
- Who are we?
- What is the product or service?
- What is the added value for customers?
It is important to be well prepared.
Click here for tips.
Guidelines for Sales
What is the end date for registration?
Registration is usually possible until 15 December. We recommend you to follow the guidelines in the mail concerning the registration for BELFAIR, that will be forwarded to you by your central office.
How do I register as an exhibitor or a visitor?
More information can be found on the following page: https://belfair.be/en/edition-2025/registration/
Do I have to pay to be an exhibitor at the trade fair?
To participate in BELFAIR you pay in advance:
- 280 EUR for 1 day
- 455 EUR for 2 days
The payment details are listed on the invoice.
As a vendor, how do I prepare for Belfair?
During Belfair, excel with your team in:
- professionalism
- customer-friendliness
- commercial knowledge
This requires very thorough preparation! We’ll get you started with this handy pre-fair checklist.
How can I process orders during the trade fair?
As you wish:
- in the Trade Fair Point-of-Sale (POS)
- in an ERP system
- in your own IT system
- in your webshop
- …
Guidelines for Purchases
How can I organize my purchases?
Are you part of a PE?
You can make company purchases as well as personal purchases.You can pay via the company account, the personal account, the PE credit card, the Belgian trade fair card or in some cases just cash.
Are you not (yet) part of a PE?
In that case you make personal purchases. When placing orders, keep in mind a realistic amount. You can pay with a Belgian trade fair card or in some cases just cash. Questions about the means of payment? Go to the FAQ section “Transactions and payments”.
How do I prepare my purchases?
You can download the list of participants on the BELFAIR website. The list of exhibitors will be available a few weeks before the opening of the fair.
Can I invite external visitors ?
Yes, external visitors (board/management/colleagues/ …) can also make purchases at our online fairs. Individuals who are not part of a practice enterprise will soon be able to register on the Registration page: https://belfair.be/en/edition-2025/registration/
Decoration & tools
What equipment do I need ?
As an exhibitor, your sellers must at least have
- an attractively furnished stand
- several laptops on which orders can be registered
- digital catalogues/promotions or a webshop
Extras, such as a tablet for registering orders in the Trade Fair POS, are handy but not essential.
What do our textiles have to comply with in terms of fire safety?
The textiles offered come with a ‘flame retardant’ certificate. When reusing the textiles, the certificate must be kept available. If other material is used, it can be treated with a flame retardant product. Always bring a proof that the material has been treated.
What are the guidelines for personalised banners?
Find all the instructions here.